Web Metrics & SEO

(Keyword-hero.com, 2018) A Hero Was Born Do you use Google Analytics and want to know which keywords were used for organic searches? This is one of the few pieces of information Google Analytics does not have available within the tool itself. But have no fear – The Keyword Hero is here! In 2011, Google Analytics stopped showing users keywords from “organic traffic” (Keyword-hero.com, 2018). To fill the void, Keyword Hero was created just for that purpose. Keyword Hero helps consumers by giving them an easily adaptable solution and allowing them to see the exact “organic keywords” within Google Analytics, not in a third-party site (Keyword-hero.com, 2018). How Does It Work? Keyword Hero is a plugin compatible with Google Analytics. Data from nine sources is pulled and analyzes from your website. Then, the plugin “connects your users’ queries to their sessions” so you’re able to understand which keyword was most popular and had the highest profit. Finally, the data i...

Google Analytics, though a great tool, isn’t the only option when it comes to web analytics. Some of the most notable alternatives are Adobe Analytics Cloud and Kissmetrics. Other options include Piwik, Clicky, Woopra, Open Web Analytics, and Countly. Here we will go over Countly and how it compares to Google. (Countly, n.d.) Countly Countly  is one of the many Google Analytics alternatives on the market. Countly offers a plugin-based platform for businesses to track “customer journeys in web, desktop, and mobile applications” (Countly, n.d.). Focusing analytics on mobile, web, desktop, and IoT, Countly is a qualified contender against Google Analytics. This service is available internationally and has two editions available for use, Community (free) and Enterprise (paid) (Countly, n.d.). Relying heavily on plugins, Countly allows users the ability to get the most out of this tool. Plugins are created to effortlessly integrate with Countly and give the user better ...

Should Your Company Be on Social Media? The answer: yes. Social media is a huge asset to your company – and it’s free! As of 2017, at least 81% of the U.S. population had at least one social media profile, jumping from 24% in 2008 (Edison Research, 2018). That means most of your company’s audience is already online and ready for you to interact with them. One Platform or Many Platforms? Most businesses should focus on one or two main social platforms. It might seem like you should focus on all platforms to cover all your basis, but that can do more harm than good. Selecting a main platform allows you to monitor and control what happens on the platform. One platform gives consumers one social touchpoint to connect with the business. The key when working with social media is to be fast to react to posts/comments, listen to what was said, utilize that information, and respond in the brand’s voice (Hill, 2014). This task is hard enough with one platform. By adding addition...

Impressions Impressions are meaningful when it comes to analytics. By definition, an Impression is “the number of times a post from your page is displayed, whether the post was clicked or not” (Jackson, 2016). This number is very specific in that it only includes the number of views of content because one person could view the content several times (Jackson, 2016). Impressions are very similar to both Reach and Engagement when it comes to analytics. Where Impressions are “the number of times” content is viewed, Reach is “the number of people who” viewed it and Engagement is “the number of interactions” with the content (Morrison, 2015). When it comes to marketing digitally, Impressions are a popular way of measuring performance and selling digital content. It should be noted that Impressions are meant to spread brand awareness rather than bring a consumer to direct action. Impressions “are generally sold in terms of cost-per-thousand (CPM)” for various digital campaigns and ha...

Clickthrough Rate Clickthrough Rate (CTR) is thrown around a lot in the world of analytics – but what does it mean and why is it important? The clickthrough rate is the ratio of consumers who see content and click it, hence ‘clickthrough’. CTR is important to digital marketers because it’s a concrete way of measuring how effective a brand’s content is performing. (Google, 2018). The CTR is found by dividing the number of clickthrough’s by the number of views (Kaushik, 2018). Measuring and analyzing clickthrough rate may seem like an easy task, but there’s more to it than it seems. The CTR is the perfect metric to measure ad text and descriptions; consumers clickthrough because the content is engaging. If the clickthrough rate is low, there are other factors that could be involved and should be investigated. The problem could be the text and descriptions don’t match the content the consumer is taken to or there could be a broken link. Conclusions shouldn’t be drawn until all fa...