Superhero Solutions

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(Keyword-hero.com, 2018)

A Hero Was Born

Do you use Google Analytics and want to know which keywords were used for organic searches? This is one of the few pieces of information Google Analytics does not have available within the tool itself. But have no fear – The Keyword Hero is here!

In 2011, Google Analytics stopped showing users keywords from “organic traffic” (Keyword-hero.com, 2018). To fill the void, Keyword Hero was created just for that purpose. Keyword Hero helps consumers by giving them an easily adaptable solution and allowing them to see the exact “organic keywords” within Google Analytics, not in a third-party site (Keyword-hero.com, 2018).

How Does It Work?

Keyword Hero is a plugin compatible with Google Analytics. Data from nine sources is pulled and analyzes from your website. Then, the plugin “connects your users’ queries to their sessions” so you’re able to understand which keyword was most popular and had the highest profit. Finally, the data is uploaded back into Google Analytics from your convenience and analysis. Keyword Hero only takes a few minutes to set up, but within 24 hours you should start to see your unknown data become available (Keyword-hero.com, 2018). It’s important to understand the importance of this information and install a solution, like Keyword Hero, early to make sure all data is gathered. Unfortunately, Keyword Hero is only retroactive for three days, so you’ll see all future data and three previous days of data after installation. (Keyword-hero.com, 2018).

Once added to Google Analytics, Keyword Hero can give “behavioral and transactional metric per keyword” (Keyword-hero.com, 2018). Installation of Keyword Hero is easy and only take two mins – then it’s time for the keywords. Compared to the current 3-8% of keywords Google Analytics is already providing, Keyword Hero will deliver about 95% of keywords available. From this data, you can see analytics per keyword to understand what keywords are bringing your company the money revenue compared to others and the analytics per keyword. Other possible analytics measurements are available within Google Analytics (Keyword-hero.com, 2018).

Why Is This Important?

When Google changed how it gathered data in 2011, organic keywords were left out of the mix. This left a huge gap in user data reports for a significant number of website users. Instead of keywords being listed with referral data, it is hidden to website managers and show up as ‘nor provided’ on the reports. If your site has quite a bit of organic traffic, it’s important to understand how those users are getting to the site – and more importantly, to understand if those users are bringing money to the site (Broadley, 2013).

It’s important to understand the significance of this information and install a solution, like Keyword Hero, early to make sure all data is gathered. Unfortunately, Keyword Hero is only retroactive for three days, so you’ll see all future data and three previous days of data after installation (Keyword-hero.com, 2018).

For example, the pictured keywords are from this blog. For not being a large blog, I have one ‘not provided’ piece of data that I can’t analyze. Adding Keyword Hero to my blog would allow me to see the keyword instead of (not provided) and could give me a better idea of where my readers are actually coming from.

Keyword Hero & Marketing

Organic keywords are “used to attract free traffic through search engine optimization” (WordStream, n.d.). With “over 3.5 billion” Google searches each day, you want those searches to lead to your website. Realizing the organic keywords that bring people to your site is how you understand how to “optimize your site pages for those organic keywords” (WordStream, n.d.).

Keyword Hero is the perfect plugin for Google Analytics for businesses of all kinds who’d like to get a better grasp on where their traffic is coming from and if it is profitable. Marketers can use this information to find out who exactly to market content to and where. Keyword Hero has multiple plans that are available for sites of all sizes, depending on how many organic URLs you have per day. The monthly limits and prices are broken down below (Keyword-hero.com, 2018).

(Keyword-hero.com, 2018)

After installing Keyword Hero and accessing the data, learning exactly where organic traffic is coming from is the easy part. As a marketer, the hard part is taking the organic keyword data and analyzing it – how do you use that information to your advantage? Where do you put keywords on your site to attract people?

In general, there are a few places to add keywords to your site that will help with organic searches. WordStream (n.d.) lists those important areas as:
  • The URL
  • The title and H1 tags
  • The first sentence or at least the first paragraph
  • Subheads
  • Image file names and alt text
  • The meta description
  • In links to related content

As a marketer, the key to marketing with organic keywords is that you have to know which keywords bring visitors to your site, where to place the keywords on your site to make it stand out in searches, and how to craft the information together to draw the audience in and keep them coming back.

References

Broadley, C. (2013, February 5). How to unlock your ‘not provided’ keywords in Google Analytics. Kissmetrics. Retrieved from https://blog.kissmetrics.com/unlock-keyword-not-provided/

Keyword-hero.com (2018). Keyword hero the SEO revolution. Keyword Hero. Retrieved from https://keyword-hero.com/?utm_source=ga_partner_gallery&utm_medium=referral&utm_campaign=app_listing

WordStream (n.d.). Organic keyword: what is an organic keyword? WordStream. Retrieved from https://www.wordstream.com/organic-keyword

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