Web Metrics & SEO

ThinkGeek (Geeknet, Inc., 2018) Geeks are notoriously collectors and ThinkGeek  is the go-to website for all geeky collector items. ThinkGeek prides itself “with creating and sharing unique and authentic product experiences that stimulate fans’ imaginations and fuel their geek core” (Geeknet, Inc., 2018). The online retailer is perfect for the geeky collector because they feature items not only by product type, but by fandom or interest – no matter how geeky or not the consumer is. The items on the site appeal to all geeky people, not just one age group or gender. The fandoms or interests range from cats to Star Wars to Tolkien and even to journaling, while the range of items is even greater. You name it and it’s probably on ThinkGeek: figurines, underwear, tools, games, office supplies, and much, much more (Geeknet, Inc., 2018)! But, how does one find ThinkGeek in the big world of the internet? There are several sites dedicated to selling geeky collectibles and v...

(Keyword-hero.com, 2018) A Hero Was Born Do you use Google Analytics and want to know which keywords were used for organic searches? This is one of the few pieces of information Google Analytics does not have available within the tool itself. But have no fear – The Keyword Hero is here! In 2011, Google Analytics stopped showing users keywords from “organic traffic” (Keyword-hero.com, 2018). To fill the void, Keyword Hero was created just for that purpose. Keyword Hero helps consumers by giving them an easily adaptable solution and allowing them to see the exact “organic keywords” within Google Analytics, not in a third-party site (Keyword-hero.com, 2018). How Does It Work? Keyword Hero is a plugin compatible with Google Analytics. Data from nine sources is pulled and analyzes from your website. Then, the plugin “connects your users’ queries to their sessions” so you’re able to understand which keyword was most popular and had the highest profit. Finally, the data i...

Google Analytics, though a great tool, isn’t the only option when it comes to web analytics. Some of the most notable alternatives are Adobe Analytics Cloud and Kissmetrics. Other options include Piwik, Clicky, Woopra, Open Web Analytics, and Countly. Here we will go over Countly and how it compares to Google. (Countly, n.d.) Countly Countly  is one of the many Google Analytics alternatives on the market. Countly offers a plugin-based platform for businesses to track “customer journeys in web, desktop, and mobile applications” (Countly, n.d.). Focusing analytics on mobile, web, desktop, and IoT, Countly is a qualified contender against Google Analytics. This service is available internationally and has two editions available for use, Community (free) and Enterprise (paid) (Countly, n.d.). Relying heavily on plugins, Countly allows users the ability to get the most out of this tool. Plugins are created to effortlessly integrate with Countly and give the user better ...